The most expensive thing in this world is the information
At the beginning of the week I published an overview of eTimes of IAB report that 22% of marketyorite in large corporations like Coca-Cola, RBS and COI see social networks as part of your marketing strategy, still looking for what this involves Campaign type channels when realize their campaigns. It is informative role and brand awareness.
When the "big" or "small" have the opportunity for direct communication with its customers - whether actual or potential, they build trust and emotional commitment. When this trust is built is certain that they would prefer to purchase our products and services. In this school he says "the brand positioning.
How is positioned in the traditional marketing approaches?
We use traditional communication channels such as television, radio, print media. Make various demonstrations of product promotions, discounts. The aim is to interact with consumers emotionally and physical product.
How is positioned via the Internet?
Use social networks and calls for "eavesdropping" on users. Make periodic online PR campaigns. There are (often free to users) a variety of applications for mobile phones, online games. The goal is winning the confidence of consumers and creating an emotional connection with them.
To whom would you believe more of the recommendations of the neighbor and the recommendation given by your best friend?
Synergy makes you strong!
I do not think anyone can answer or has the right to say that Internet marketing or traditional marketing is better and more successful tactic. All will agree however that the "golden mean" is preferred.
The optimal case would be if the business relationship started in LinkedIn or Contacto.bg be developed further and become a successful partnership and outside the network.
I myself can not boast that I have several!
A blog is not equivalent to marketing plan
The presence of a blog is recommended, Internet communication with consumers is preferable to use social networks is desired but not exhaustive marketing efforts of one company.
The corporate blog is just one way to improve the image of the company - best would be if it is combined with publications in Twitter, Facebook or e-mail newsletters
The use of social media and blogosphere supposed to be a strategy and plan for how and when will be used and the tactics and tools through which fans will be converted into customers.
Internet - business is there a choice?
Internet communications exist. Social media evolve with or without business. Better would be if businesses learn to manage their time, but each is responsible for his action and inaction, however.
- Expect more info
Congratulations! Here, for this fight and I - the contemporary Bulgarian businessman and marketyor have an idea for marketing purposes arsenal of weapons available in the fight for customers and can make the one correct combination of approaches is most effective for their business and company.
... .... to know what they require from their marketing department, and to trust him more!
Ive wonderful series! Hopefully our marketers to learn. I'm glad for your participation in the seminar and hope to share with us your impressions and information they can. It is valuable! Still with us managers of companies and their marketing managers act with timidity to the removal of certain information in the net space. This therefore hinders their potential customers to trust them. But with people like you and others who share about your views on new marketing, I think you will be able to bring "new rules of marketing and PR.
.... Unfortunately, or joy, this is the future!
Me, however, as sales manager in whose department is marketing me interisuva those tactics and tools by which fans become customers. Whether there will be continued with such focus!