To integrate e-mail marketing in general communication with customers and you need a web-based, professional system for sending and measuring the results of your campaigns?

Here are some tips that will help in choosing:

1.Izpolzvate Cyrillic?

Make sure the e-mail marketing system allows Cyrillic writing. Often in the manufacture of templates can be seen that the Cyrillic alphabet works, but after sending in the depiction of the message is received characters. Cyrillic Test depiction of the message itself and the title (subject line ).

2. Databases

In most web-based systems and is easy to import it either directly from Excel or txt file. If you base only import e-mails will not be a problem, but make sure the system correctly and import database contains more fields as: name, surname, position and title of your contacts (especially if they are in Cyrillic).

3. Creating email templates and newsletters

Much of web-based systems offer the possibility to take advantage of free ready templates to customize or make their own ones. It is very important WISWIG editor with which to make templates is easy and convenient to use and be able to see the HTML message code.

WISWIG editor is a system in which adjustments in the file can be viewed at the time in which they do. Example WISWIG editor is Microsoft Word, Microsoft FrontPage, OpenOffice, Adobe Dreamweaver.

4. Price systems for e-mail marketing campaigns

Different systems have different prices on a subscription basis, based on 2 approaches:

• Price based on number of contacts (number of unique e-mail addresses), which can be sent to a number of campaigns or endless monthly. This subscription type is suitable if you have relatively small, other databases of contacts and want to send regular messages ( eg newsletters) 1 time per week.
• Price based on number of email messages to send per month - suitable for occasional campaigns to promotions and offers products or services.

5.

To better analzirate effectiveness of email campaigns is necessary to measure results. Make sure the system you want to use the following indicators:

• sent e-mails,
• delivered and open e-mails,
• clicks on links in e-mail
• rejected messages and the reasons why they are rejected - detected as spam, non-users and domains and more.

Some systems also offer integrated campaigns with Google Analytics, which provides more opportunities for analysis of results.

6. Personalization of e-mail campaign

Personalization of letters leads to good results. The recipients will think the letter they have received is written personally about them and you might pay more attention to the content.

Customization should be possible at the various locations in content and in the title (Subject line).

7. Treatment of contacts.

Creation of various lists and transfer of contacts by different criteria to them will give you the ability to target your campaigns. An important feature is how the system processes and contacts, which are written off (unsubscribe).

Eight. Forms for registration.

Check the system to use has the ability to create registration forms that can integrate into your web site through which visitors are recorded to receive e-mails from you.

Two proven good, inexpensive platforms that you can use in designing and implementing e-mail campaign:

www.emailbrain.com

Multifunctional, easy and inexpensive to use e-mail marketing system.

Pros: Good WISWIG editor option of sending a large volume of e-mails in different campaigns. Rapid implementation of the campaign. Excellent statistics campaigns. Easily import and processing of contacts. Good indicator of the delivery of e-mails sent. Ability to create forms and their integration sites.

Cons: At the moment it is not possible to upload databases with different fields in the Cyrillic alphabet, which undermines the personalization. Using Cyrillic in the title (subject line) up to 50 characters.

www.streamsend.com

Multifunctional system suitable for personalized campaigns.

Pros: Good WISWIG editor option of sending a large volume of e-mails in different campaigns. Good statistics campaigns. Easily import and processing of contacts. Good indicator of the delivery of e-mails sent. Ability to create forms and integration sites. Perfect personalization throughout the e-mail message. Ability to create autoresponders - pre-generated messages that are sent to subscribers are in your lists.

Minuses: A slow to adjust and run campaigns. Some of the campaigns running late, which is a problem when it comes to post messages in specified hours.

Follows: Tips & Tricks e-mail marketing

Author of the article is Ivo Nikolov, who provide it and wrote specifically for readers markbit.net. Thanks, Ivo!

Ivo Nikolov Marketing & Operations Manager at Inter Contact Bulgaria Ltd, organizers of seminars and Michael Drayton Bird Liynder in Bulgaria. With qualification in direct marketing of EADIM 2009. (Academy of European Direct and Interactive Marketing). There are over 3 years experience in direct marketing in a B2B and B2C campaigns combining direct mail, e-mail marketing and telemarketing

Keywords: Email , Email Marketing , Michael Leander , e-mail , Ivo Nikolov , INTERCONTACT